Our Buy Button allow you to add any Canal products to any external website and blog posts, even if it is not commerce enabled! Buy Buttons create cart shortcuts for customers to buy your products directly, instead of linking to an affiliate or separate shopping experience. Making it one of the simplest ways to monetize existing content.
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Getting started with Canal's Buy Button
To get started, reach out to your Canal representative or support@shopcanal.com to link a Stripe account. This is how you will be paid commission on Buy Button orders. Once your Stripe account is linked, we'll help generate your Buy Button links to add to any button or element on your website. Most brands add the link to a button that signifies the user will be brought to a checkout.
Coming soon: The ability to generate links within the app!
The Buy Button can be used on:
- Blogs
- Social media posts
- Marketing emails
- Landing pages
- Advertisements
- Anywhere you can add HTML
Note: The Buy Button currently only supports single product orders. Your customers will not be able to add multiple items to a cart. Buy Buttons also only support flat rate shipping options. You and the supplier will need to agree on a flat amount to be charged per order for shipping.
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Buy Button Experience
Once your link is added to your website or blog, clicking the button will launch a checkout for that product hosted on Stripe Checkouts. The customer is charged for the MSRP of the product, plus any agreed upon flat-rate shipping and tax.
When the customer completes check out, the order is sent directly into the Suppliers backend to fulfill via Canal and the customer will receive order confirmation and fulfillment emails directly from the Supplier. Retailers and Suppliers will see all Buy Button orders under "Reports > Orders" in the Canal app where you can click into any order to view details.
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Getting paid for Buy Button orders
Once the order is placed, both Retailers and Suppliers will receive their commission, minus payment processing and platform fees, which you will see in Stripe and in the Canal app. Suppliers should ensure taxes are set up in Stripe, Retailers do not need to charge or set up tax. You can learn more about Stripe Taxes here.
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Renegotiating commission on Buy Button products
If you update your commission or shipping terms for a given product, you will need to generate a new link for that product. This link will contain the updated pricing and shipping numbers and ensure that both parties are paid out correctly. Contact your Canal representative, or reach out to support@shopcanal.com to have Buy Button links re-generated for you.
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