Rokt Catalog is a partnership platform that connects Brands who make products with Partners who sell them — without either side taking on additional inventory, logistics, or fulfillment. The platform powers a curated network of over 4,600 brands and 1.2 million products, trusted by retailers like Macy's, SHEIN, Anine Bing, and Uncommon Goods. In this article, you'll learn what Catalog is, how it works, and the types of launches it supports.
How Catalog works
Catalog operates on a dropshipping model. Brands supply the products, and Partners list and sell them on their online stores. When a customer places an order on a Partner's store, the Brand fulfills and ships it directly. Catalog handles the connection, product syncing, and order routing so both sides can focus on growth.
AI powers the behind-the-scenes work: Rokt's technology automates approximately 90% of product onboarding and data mapping, which means new partnerships go live in days rather than months, up to 6x faster than legacy platforms.
When you sign up for Catalog, you choose your role:
- Partner: Sell other brands' products on your store to expand your assortment, drive traffic, and increase customer lifetime value, all without carrying inventory.
- Brand: List your products on Partner stores to reach new customers, launch exclusive partnerships, and grow your sales across multiple retail channels from a single integration.
- Both: You can operate as a Partner and a Brand on the same account.
Key features
- Discover: Browse a curated directory of brands and partners available in the Catalog network. Filter by product category, brand value, and more to find ideal partners.
- Proposals: Send and negotiate partnership terms directly in the app, including commission rates, shipping arrangements, and discount agreements.
- Automated product syncing: Once a proposal is approved, product data is automatically formatted and synced to the Partner's e-commerce backend.
- Order routing: Customer orders are routed directly to the Brand for fulfillment, with tracking and status updates flowing back through Catalog.
- Flexible pricing: Configure commission, dynamic or flat-rate shipping, cross-currency markets, and sale price syncing at the partnership level.
Types of launches Catalog supports
Catalog is flexible enough to power a variety of partnership formats:
- Marketplaces: Permanent collections that complement your native product offering with curated third-party brands.
- Seasonal campaigns: Temporary, themed launches like a Fall Edit or Summer Must-Haves.
- Pop-ups: Buzz-worthy online events where multiple brands come together for a limited time.
- Shoppable content: Turn gift guides, blog posts, or video content into shoppable experiences with linked product pages.
Part of the Rokt ecosystem
Rokt Catalog is part of the broader Rokt platform, which helps e-commerce businesses unlock revenue during the Transaction Moment, the critical window from product selection to order confirmation. Catalog enhances other Rokt products like Aftersell and Thanks by providing relevant third-party products that drive engagement and incremental revenue.